NORTH COAST MUSIC FESTIVAL
Going on its 11th edition in 2021, North Coast Music Fest (NCMF) started as several independent promoters coming together to create something bigger than themselves. Nicknamed "Summer's Last Stand," NCMF initially combined rock, electronic and hip hop music, finding a sweet spot for fans yearning for a diverse artist lineup and crowd. Since, NCMF has pivoted to an all-electronic format, moving from its home of 9 years at Union Park to the idyllic location of Northerly Island in 2019.
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As a founding partner, I consider North Coast to be the catalyst for bigger things to come, allowing me to grow in my capabilities and industry knowledge. In the Marketing Lead role I oversaw branding, content strategy, marketing execution and optimization. In my Experiential Coordinator role I coordinated with Ava Grey Designs to create a living gallery where world-renowned street artists painted throughout the weekend.
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PAST PARTNERS: Heineken, Dos Equis, Old Style, Tecate, Strongbow, Lagunitas, Xfinity, Mike's Harder, Bai, Pabst Blue Ribbon, Lyft, Illinois Lottery, Chicago Reader, Timeout Chicago, Red Eye Chicago, Relix Magazine, Do312, Yelp, Jambase.com, Consequence of Sound, SAE Institute