REACT PRESENTS

One of the largest concert promoters in the Midwest

Coming in on the ground floor, my core responsibility as the Marketing Director was to lead the marketing and graphics departments. During my tenure, we launched multiple boutique brands with their own visual identity, voice, and marketing funnel, while growing from solely promoting events in Chicago to include Madison, Milwaukee, Detroit, Ann Arbor, Louisville and more.

These boutique brands include Spring Awakening Music Festival, Mamby on the Beach festival, Freaky Deaky Fest, Summer Set Music and Camping Festival, Bass Kitchen, Daylight Disco, The Mid Nightclub and many more recognizable properties in the arts and culture corners of Chicago and beyond.

We were able to scale by investing in authentic communication and story-telling, rooted in data and guided by performance.

Starting from scratch with every property, we expanded and increased our fanbase. Here's the cumulative results of all the properties combined:

DIGITAL GROWTH:

EMAIL: 650,000 Active Subscribers
MOBILE: 25,000 Subscribers
FACEBOOK: 598,000 Likes
INSTAGRAM: 153,000 Followers
TWITTER: 144,000 Followers
YOUTUBE: 2,306,400 Views on 351 Videos with 6.4 Subscribers
WEBSITE: 300,000 Monthly Visits

Optimizing our data to the fullest at every turn, we were able to achieve an annual average 25% SELL OUT RATE on concerts.

In true independent style, I also contributed to booking talent, stage management, experiential design, production, staffing, vendor procurement, and brand partnerships.

Chicago Nightlife Awards "Promoter of the Year" 2017 + 2018

SKILLS: Traditional and digital marketing, social media, Google Analytics, Google Search and Display Ads, CRM, email marketing, branding and content strategy, creative direction, press and brand partnerships, budget optimization, visual communication, project management, media management.

Lead Graphic Designers: Nels Arne and RTST Designs

Please check out the SPRING AWAKENING and MAMBY ON THE BEACH pages for a more in-depth look at those brands.