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SPRING AWAKENING MUSIC FESTIVAL
The staple festival of React Presents, Spring Awakening Music Festival (SAMF) quickly became one of the premier electronic music festivals in the Midwest and a destination for fans near and far.
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Energetic, youthful, and exciting. Our branding radiated the passion of our fans back to them with bright colors, eye-popping visuals and a spirited voice they could connect with.
TICKET SALES: Average annual sales ranged from 90,000 to 120,000 tickets each year.
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PAST PARTNERS: Corona, Effen, Monaco Cocktails, Jim Beam, KissFM, B96, Do312, DJ Mag, M13 Graphics, RedEye Chicago, Metromix, Timeout Chicago
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IMPRESSIONS FOR OUR PARTNERS: 140 MILLION over the course of the marketing campaign each year
Spring Awakening 2019 Aftermovie
Spring Awakening 2015Â Aftermovie
Spring Awakening 2015 Artist Announce
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In 2019, Spring Awakening left the Chicago city limits to take place in Hoffman Estates. To convince the fans SAMF would provide the same energetic vibes as past years, we created a fly-over video to display the new festival grounds; massive stages, ferris wheels, lazers and all.
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SAMF 2019 was one of the most successful to date with over 30,000 tickets sold for each day, over 100,000 total attendance throughout the weekend.
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